Bezzie Branding Assets

The bezzie brand is witty, unconventional and inspiring, much like your furry friend. The agency I worked in collaboration with hand crafted the logo to ensure originality in the pet food category. The dot above the letter “i” is a visual cue hinting at an adorable nose, allowing illustrations of different dogs to be based off this. The rollout of this in the packaging design, meant each piece of packaging was unique and made it fun for the consumer to identify with dogs of all shapes and sizes.

My role in this specifically was testing all the different assets that the agency would produce and adjust them to better suit the needs of the brand. This included input on some of the brand assets (illustration, colour palette and icons) , re-crafting the bezzie brand guidelines as well as designing all of the packaging. I was also involved as a design touchpoint for the building of the website and provided all design assets for this to go live.